{"id":15163,"date":"2021-07-30T16:55:09","date_gmt":"2021-07-30T20:55:09","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/making-memes-accessible-how-to-write-alt-text\/"},"modified":"2025-08-11T16:12:09","modified_gmt":"2025-08-11T16:12:09","slug":"making-memes-accessible-how-to-write-alt-text","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/making-memes-accessible-how-to-write-alt-text\/","title":{"rendered":"Making Memes Accessible: How To Write Alt Text"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">Making Memes Accessible: How To Write Alt Text<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">3Play Media<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2021-07-30T16:55:09+00:00\">July 30, 2021<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"500\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/memes.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/memes.jpg 1400w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/memes-300x107.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/memes-1024x366.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/memes-768x274.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><span style=\"font-weight: 400\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25203 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/alt-caption-300x254.jpg\" alt=\"Abbreviation ALT hovers over a file icon\" width=\"224\" height=\"190\" \/>In recent years, alternative text (or \u201calt text\u201d) has become a standard web accessibility practice for most social media platforms. When Instagram launched the feature in 2018, alt text could either be automatically generated or written manually in an effort to increase the number of images online with associated alt text.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s great the functionality is expanding in popularity, however, it\u2019s also important that it&#8217;s being used properly. While most people may think of alternative text describing photos or social media graphics, one modern application of this accessibility tool is memes \u2013 funny images online that are quickly spread by a lot of users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Keep reading to learn more about the basics of alternative text, and how you can use it to make even your memes accessible \ud83d\ude0e<\/span><\/p>\n<h2><b>What is alternative text, anyway?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Alt text provides <strong>a written description of non-textual media content<\/strong>, and is most typically used by assistive technologies <strong>to make content accessible to those with visual or cognitive impairments.<\/strong> Additionally, alt text will display by default (when available) if an image file isn\u2019t loaded properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Including alternative text with images can also positively impact a brand\u2019s ranking on search engine results pages. Alt text allows bots to \u2018read\u2019 and better understand the content, similar to how they <\/span><a href=\"https:\/\/www.3playmedia.com\/blog\/7-ways-video-transcripts-captions-improve-seo\/\"><span style=\"font-weight: 400\">read closed captions on video content<\/span><\/a><span style=\"font-weight: 400\">. This means your content can be better recommended to viewers, gain more exposure, and <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/image-alt-text\"><span style=\"font-weight: 400\">ultimately lead to increased site traffic<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But\u2026 how do you know what to write? What\u2019s included in alt text descriptions depends largely on what the content is portraying, and can be adapted to anything from infographics to memes. Across the board, however, there are a few rules of thumb to write useful &amp; descriptive alt text:<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"featured-snippet\" style=\"background-color: #f1f1f2;padding: 30px\">\n<div style=\"background-color: #ffffff;padding: 20px;max-width: 95%;margin-bottom: 20px;border: 2px solid #E6006F\">\n<p><img decoding=\"async\" style=\"max-height: 47px;float: left;padding: 0 12px 0 0\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/3pm-logo-blue.png\" alt=\"3Play Media logo\" \/><\/p>\n<h4 style=\"text-align: left\">WebAIM Alternative Text Guidelines<\/h4>\n<\/div>\n<p><span style=\"font-weight: 400\">Web Accessibility In Mind (WebAIM) is a nonprofit organization that creates &amp; shares web accessibility resources, including guidance on <\/span><a href=\"https:\/\/webaim.org\/techniques\/alttext\/\"><span style=\"font-weight: 400\">how to write effective alt text<\/span><\/a><span style=\"font-weight: 400\">. WebAIM says alternative attributes should typically: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be accurate &amp; equivalent.<\/strong> Describe both the content and function of the image<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Be concise.<\/strong> Limit description lengths to 1-2 sentences<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Avoid phrases like \u201cimage of&#8230;\u201d<\/strong> Users generally understand it\u2019s an image, but the <\/span><i><span style=\"font-weight: 400\">content<\/span><\/i><span style=\"font-weight: 400\"> of the image is what\u2019s most important<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Avoid redundancy.<\/strong> Differentiate alt text descriptions from adjacent captions or body text<\/span><\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<h2><b>So, how do I write alt text?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Veronica Lewis is the author of the blog <\/span><a href=\"https:\/\/veroniiiica.com\/\"><span style=\"font-weight: 400\">Veronica with Four Eyes<\/span><\/a><span style=\"font-weight: 400\">, which publishes resources for visual impairment and assistive technologies. As a person with low vision herself, she realized there was a lack of resources on writing alt text for memes and set about remedying the problem herself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In her blog post on <\/span><a href=\"https:\/\/veroniiiica.com\/2018\/11\/29\/how-to-write-alt-text-for-memes\/\"><span style=\"font-weight: 400\">How to Write Alt Text for Memes<\/span><\/a><span style=\"font-weight: 400\">, Veronica discusses the basics of alt text &amp; assistive technology, creates a style guide for alt text descriptions on memes, and provides further guidance on how to write alt text for specific <\/span><i><span style=\"font-weight: 400\">types<\/span><\/i><span style=\"font-weight: 400\"> of memes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">One should keep the basics in mind when writing alt text, but Veronica outlines even more specific guidelines for writing useful descriptions on memes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"su-box su-box-style-noise\" id=\"\" style=\"border-color:#b3003c;border-radius:5px\"><div class=\"su-box-title\" style=\"background-color:#E6006F;color:#ffffff;border-top-left-radius:3px;border-top-right-radius:3px\">Alternative text descriptions for memes should:<\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:3px;border-bottom-right-radius:3px\">\n<h3><span style=\"font-weight: 400\">Include all image text<\/span><\/h3>\n<p><span style=\"font-weight: 400\">One of the first viral meme formats included top and bottom text to convey the joke, which assistive technologies aren\u2019t able to read. Before anything else, the most important rule is to always write out any text that appears in the image.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Describe what is pictured<\/span><\/h3>\n<p><span style=\"font-weight: 400\">As Veronica puts it, a screen reader user won\u2019t know what you don\u2019t tell them. Give a brief description of what\u2019s being shown (i.e. a dog, or Spongebob), as well as any changes in appearance (i.e. a dog with a bow on its head, or Spongebob in a caveman outfit).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Explain what the subject is doing<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Remembering the 1-2 sentence limit recommended by web accessibility experts, explain what the subject pictured is doing. To aide in writing alt text, Veronica recommends imagining a friend just asked you what is in the image and you give them a brief reply. For example, the dog with a bow on its head is smiling at the camera or Spongebob dressed as a caveman is looking around wildly.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Tell the joke, if you need to!\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Veronica says you shouldn\u2019t be afraid to give the joke away \u2013\u00a0sometimes you have to! After misunderstanding a viral trend of pictures attached to rhyming song lyrics, she advises not to be afraid of sharing the joke or to expect your viewer to guess for themselves.\u00a0<\/span><\/p>\n<\/div><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i1.wp.com\/nicepng.com\/png\/full\/24-248535_caveman-spongebob-caveman-spongebob-no-background.png\" alt=\"Spongebob dressed as a caveman looking around wildly\" width=\"412\" height=\"211\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">The alternative text description on this image of Spongebob follows the example above: <em>&#8220;Spongebob dressed as a caveman looking around wildly.&#8221;<\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center\">Want to learn more about web accessibility?<\/h4>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-wcag\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25204 aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/CTA-designs-1-2-300x157.jpg\" alt=\"WCAG 2.0 bringing web accessibility into the 21st century with link to download white paper\" width=\"489\" height=\"256\" \/><\/a><\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\" \/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<span class=\"wp-block-tribe-terms__empty-msg t-category\">No Tags<\/span><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/077af0eed48d15985c692daeff79eaff223726049f53bd6ef9a51ffb76629ed1?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/3playmedia\/\" target=\"_self\">3Play Media<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; 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When Instagram launched the feature in 2018, alt text could either be automatically generated or written manually in an effort to increase the number of images online with associated alt text.\u00a0 It\u2019s great the functionality&#8230;<\/p>\n","protected":false},"author":63,"featured_media":4708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"industry":[],"resource_type":[92],"class_list":["post-15163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Memes Accessible: How To Write Alternative Text<\/title>\n<meta name=\"description\" content=\"Alternative text is an accessibility tool &amp; written alternative to media content \u2013\u00a0like memes. 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