{"id":15139,"date":"2020-06-16T14:02:49","date_gmt":"2020-06-16T18:02:49","guid":{"rendered":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/"},"modified":"2025-08-11T15:58:07","modified_gmt":"2025-08-11T15:58:07","slug":"how-to-publish-online-video","status":"publish","type":"post","link":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/","title":{"rendered":"How to Publish Online Video"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-blog.svg&#039;);background-position:50% 50%;background-size:cover;\">\n\t<div class=\"wp-block-group aligngrid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n\t\t<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n\t\t\t<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/blog\">Blog<\/a><\/div>\n\t\t\t<\/div>\n\t\t\n\n\t\t\n\t\t<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\t\t\n\n\t\t\n\t\t<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-008400e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:0\">\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n\t\t\t\t<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide wp-block-post-title\">How to Publish Online Video<\/h1>\n\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-9116416d wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30)\"><div class=\"has-text-align-left wp-block-post-author-name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\" class=\"wp-block-post-author-name__link\">Elisa Lewis<\/a><\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<p>\u2022<\/p>\n\t\t\t\t\t\n\n\t\t\t\t\t<div class=\"has-text-align-left wp-block-post-date has-10-font-size\"><time datetime=\"2020-06-16T14:02:49+00:00\">June 16, 2020<\/time><\/div><\/div>\n\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t\n\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"alignfull alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"594\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"border-radius:1rem;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-scaled-1.jpg 1600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-scaled-1-300x111.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-scaled-1-1024x380.jpg 1024w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-scaled-1-768x285.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-scaled-1-1536x570.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n                                                <p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20873 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954.jpg\" alt=\"man uses laptop\" width=\"243\" height=\"249\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954.jpg 496w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954-293x300.jpg 293w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954-146x150.jpg 146w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954-73x75.jpg 73w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1710691954-174x178.jpg 174w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Online video has completely permeated the online space and continues to be a staple in many people\u2019s digital experience. By 2021, global <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">internet traffic is projected to make up 82%<\/span><\/a><span style=\"font-weight: 400;\"> of all consumer internet traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it be live or prerecorded, the demand for video doesn\u2019t seem to be going away anytime soon. In fact, the popularity of online videos seems to be growing year by year. In 2019 alone, internet users watched <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/live-video-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">1.1 billion hours<\/span><\/a><span style=\"font-weight: 400;\"> of live video and about 70% are watching between <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/online-video-consumption-preferences-data\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">0-4 hours with online video per day<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a ton a video! With so many videos being consumed daily, it\u2019s important that accessibility is a top priority. When considering how to publish online video, content creators must ensure that it\u2019s accessible to all viewers. Not only does it widen the video\u2019s reach, but it also helps with engagement, SEO, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering how to publish online video, this post will help you find the best way to make it accessible to all viewers.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-10tips\" target=\"_blank\" rel=\"noopener noreferrer\">10 Tips for Making Online Video Accessible<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Tips on How to Publish Online Video Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Video is a great way to share your thoughts, skills, and\/or product in a visually-appealing and attention-grabbing way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When creating a video, it\u2019s important to keep best practices in mind in order to make your content as effective as possible.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Quality Audio<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">Although videos are a visual medium, audio quality is just as important as the video quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When recording, you want to ensure that you\u2019re using a quality microphone that easily picks up sound. The internal microphones built in smartphones, cameras, and laptops aren\u2019t that great. However, when you invest in a decent microphone, it really elevates the entire video.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Factor in SEO<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">Search engine optimization, or SEO, is all about driving organic search engine traffic to your content. In this case, video SEO is about leading viewers to your video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A big factor in SEO is engaging and relevant content, so that should always be the main focus. Search engines prioritize content that\u2019s helpful for searchers, however, there are a few things that you can do to help boost your video\u2019s SEO.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20874 alignleft\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1.jpg\" alt=\"woman vlogs a video of her outfit\" width=\"360\" height=\"205\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1.jpg 933w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-300x171.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-600x342.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-768x438.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-585x334.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-888x506.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-263x150.jpg 263w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-132x75.jpg 132w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-1-174x99.jpg 174w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When uploading your video to a platform, you want to ensure that you include metadata. <\/span><span style=\"font-weight: 400;\">Video metadata includes titles, tags, descriptions, captions, transcripts, thumbnails, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a video is first indexed, search engines only have the metadata to determine the topic and value of the video. Soon after though, search engines are good at detecting videos that actually provide value &#8211; so optimize your video for humans instead of robots.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Invest in Video Accessibility<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">Video accessibility is all about making your content viewable by everyone &#8211; including people with disabilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several video tools that help achieve video accessibility including, closed and live captioning, audio description, and transcription.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you invest in accessibility, you make your content viewable to all audiences.\u00a0<\/span><span style=\"font-weight: 400;\">We\u2019ll dive more into the elements of accessible online video in the next section.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Include a Call to Action<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">A call to action, otherwise known as a CTA, is the desired action you want your viewers to take. Whether it\u2019s sending them to your website or having them sign up for a newsletter, it\u2019s important to give viewers the next steps once they\u2019ve finished watching your video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason why CTA\u2019s are important is that you want to keep your audience interested in your brand and other content you will create in the future.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Keep Your Videos Short<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">Unless you&#8217;re producing episodic long-term content, it\u2019s best to keep your videos short, sweet, and to the point. Nowadays, with so much content being produced, it\u2019s hard to keep viewers\u2019 attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study by Microsoft, the average human being has an<\/span><a href=\"https:\/\/www.cision.com\/us\/2018\/01\/declining-attention-killing-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"> attention span of eight seconds<\/span><\/a><span style=\"font-weight: 400;\">! Most people don\u2019t have the patience to sit through a long video, so be sure to deliver your message in an efficient way.\u00a0<\/span><\/p>\n<p>Here are some tips you can keep in mind when recording your video:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get to your point as soon as possible<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inspire emotion\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be authentic\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid coming off too \u201csales-y\u201d<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span class=\"su-highlight\" style=\"background:#DEEFF5;color:#000000\">&nbsp;<a href=\"https:\/\/go.3playmedia.com\/wp-10tips\" target=\"_blank\" rel=\"noopener noreferrer\">Video Accessibility Best Practices \u27a1\ufe0f<\/a>&nbsp;<\/span>\n<h2><b>Elements of Accessible Online Video<\/b><\/h2>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20876 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2.jpg\" alt=\"woman vlogs a fitness video\" width=\"280\" height=\"186\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2.jpg 848w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-300x199.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-600x398.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-768x510.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-585x388.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-226x150.jpg 226w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-113x75.jpg 113w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/header-publish-online-video-2-174x116.jpg 174w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/><\/h5>\n<h5><i><span style=\"font-weight: 400;\">Closed Captioning<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.3playmedia.com\/resources\/popular-topics\/closed-captioning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Closed captions<\/a> are time-synchronized text<\/span> <span style=\"font-weight: 400;\">that can<\/span> <span style=\"font-weight: 400;\">be<\/span> <span style=\"font-weight: 400;\">read<\/span> <span style=\"font-weight: 400;\">while<\/span> <span style=\"font-weight: 400;\">watching<\/span> <span style=\"font-weight: 400;\">a<\/span> <span style=\"font-weight: 400;\">video.<\/span> <span style=\"font-weight: 400;\">They&#8217;re<\/span> <span style=\"font-weight: 400;\">usually<\/span> <span style=\"font-weight: 400;\">noted with<\/span> <span style=\"font-weight: 400;\">a CC<\/span> <span style=\"font-weight: 400;\">icon, and<\/span> <span style=\"font-weight: 400;\">they<\/span> <span style=\"font-weight: 400;\">originated<\/span> <span style=\"font-weight: 400;\">as<\/span> <span style=\"font-weight: 400;\">an<\/span> <span style=\"font-weight: 400;\">FCC<\/span> <span style=\"font-weight: 400;\">mandate<\/span> <span style=\"font-weight: 400;\">for<\/span> <span style=\"font-weight: 400;\">broadcast<\/span> <span style=\"font-weight: 400;\">in<\/span> <span style=\"font-weight: 400;\">the1980s.<\/span> <span style=\"font-weight: 400;\">Captions<\/span> <span style=\"font-weight: 400;\">assume<\/span> <span style=\"font-weight: 400;\">that<\/span> <span style=\"font-weight: 400;\">the<\/span> <span style=\"font-weight: 400;\">viewer<\/span> <span style=\"font-weight: 400;\">can&#8217;t<\/span> <span style=\"font-weight: 400;\">hear,<\/span> <span style=\"font-weight: 400;\">so<\/span> <span style=\"font-weight: 400;\">they<\/span> <span style=\"font-weight: 400;\">convey<\/span> <span style=\"font-weight: 400;\">all relevant<\/span> <span style=\"font-weight: 400;\">sound<\/span> <span style=\"font-weight: 400;\">effects,<\/span> <span style=\"font-weight: 400;\">speaker<\/span> <span style=\"font-weight: 400;\">identification,<\/span> <span style=\"font-weight: 400;\">and<\/span> <span style=\"font-weight: 400;\">other<\/span> <span style=\"font-weight: 400;\">non-speech elements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They make video accessible to deaf and hard of hearing viewers by providing a text-based and time-synchronized alternative to the audio.\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Live Captioning<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">Live captioning is a little different than closed captioning, which is typically used for prerecorded video. Live captioning is for videos happening in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live captions ensure that all of your live video streams are accessible to the deaf or hard-of-hearing community as well as make your content more engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live captions are created in various ways. The two main options would be through automatic speech recognition technology or by a human stenographer. There might be a slight delay in live captioning as ASR technology is processing the words being spoken or the stenographer is typing. It all depends on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live captions and closed captions are a great accommodation for the deaf and hard of hearing, however, what about blind and low vision viewers?\u00a0<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Audio Description<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Audio description is an <a href=\"https:\/\/www.3playmedia.com\/learn\/popular-topics\/audio-description\/\" target=\"_blank\" rel=\"noopener noreferrer\">audio track that narrates the relevant visual information in an online video<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It assumes the viewer cannot see. Therefore, it\u2019s used as an accommodation for blind and low vision viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With audio description, a human or synthesized voice describes the key elements like character movements, facial expressions, and other key visual information essential to understanding the plot of the video.<\/span><\/p>\n<h5><i><span style=\"font-weight: 400;\">Interactive Transcript<\/span><\/i><\/h5>\n<p><span style=\"font-weight: 400;\">An interactive transcript is a time-synchronized transcript that allows a user to search across the spoken audio of a video and play from any point in the video by clicking within the transcript. The interactive transcript is hooked up to the video player and works to provide an interactive experience for the viewer.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/interactivewcagsearch.gif\" alt=\"example of the interactive in use. person is searching for wcag as the video plays. in the search bar you see everywhere that wcag is mentioned\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With an interactive transcript, you can simply search for a keyword in the search bar to see every instance of where the keyword is spoken within the transcript. By clicking on the keyword, the viewer can jump directly to that point in the video where the keyword is spoken. This is especially helpful when you want to navigate to more pertinent parts of the video.<\/span><\/p>\n<h5><em><span style=\"font-weight: 400;\">Accessible Video Player<\/span><\/em><\/h5>\n<p><span style=\"font-weight: 400;\">Finally, you want to ensure that you use an accessible video player. That means that all the tools we\u2019ve mentioned above should be supported by the video player (i.e. captions, audio description, etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, a video player must be screen reader and keyboard accessible, doesn\u2019t start playing the video automatically, unless there\u2019s a mechanism to pause or stop the video, and uses proper color contrast in video player controls.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn-blue-blank\" href=\"https:\/\/go.3playmedia.com\/wp-10tips\" target=\"_blank\" rel=\"noopener noreferrer\">Make Your Online Videos Accessible!<\/a><\/p>\n<h2><b>Legal Requirements for Online Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first major accessibility law in the US is the Rehabilitation Act of 1973. There are two sections of the law that apply to online video content. Section 504 is a broad anti-discrimination law that requires equal access for individuals with disabilities. This applies to federal and federally-funded programs. Section 508 requires federal communications and information technology to be accessible. This applies to federal programs, but it&#8217;s often applied to federally funded programs through state and organization laws.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second major accessibility law is the Americans with Disabilities Act (ADA) of 1990. Title II and Title III apply to online video. Title II impacts public entities, while Title III impacts places of public accommodations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One major question around the ADA is, what constitutes a place of public accommodation? The ADA was written in 1990 before the internet was anywhere near as popular as it is today. So when Title III was written, it was originally intended for physical entities like wheelchair ramps on a building. But now, it&#8217;s being extended more and more to the online sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple of major lawsuits with captioning have noted Title III of the ADA. Netflix was sued by the National Association of the Deaf (NAD) in 2012 for failing to provide closed captions for most of its watch instantly movies. This was the first time that Title III of the ADA was applied to an internet-only business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The court ruled in favor of the NAD and Netflix settled, agreeing to caption 100% of its streaming content, which set a profound precedent for online video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The final major accessibility law in the US is the 21st Century Communications and Video Accessibility Act, or CVAA. For captions, the CVAA impacts online videos that previously appeared on television with captions. So any clips, montages, or full-length video content that are featured on a major broadcaster\u2019s website has to be captioned under the CVAA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audio description has slightly different requirements. As of 2020, the tip 60 TV markets are required to describe 100% of programs that have appeared on television.\u00a0<\/span><\/p>\n<h2><b>The Benefits of Accessible Online Video<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20530 alignright\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-300x233.jpg\" alt=\"shutterstock_1445380994 copy 2\" width=\"248\" height=\"192\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-300x233.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-600x466.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-768x597.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-585x454.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-193x150.jpg 193w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-97x75.jpg 97w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2-174x135.jpg 174w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/shutterstock_1445380994-copy-2.jpg 820w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a massive amount of video content uploaded onto the web every second. When you make your video accessible, you broaden the number of people able to view and engage with your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first benefit of accessible video is accessibility. There are a little less than 1 billion people worldwide with some form of vision, hearing, or motor disability. Without video accessibility, a large segment of the population would not be able to enjoy online video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">71% of people with disabilities leave a website immediately if it\u2019s inaccessible. That means that when content creators don\u2019t prioritize accessibility, they\u2019re limiting their reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessible online video also helps with user engagement and experience. Studies show that <\/span><a href=\"https:\/\/www.3playmedia.com\/2015\/08\/28\/who-uses-closed-captions-not-just-the-deaf-or-hard-of-hearing\/\"><span style=\"font-weight: 400;\">80% of viewers who use closed captions are not deaf or hard of hearing.<\/span><\/a> <span style=\"font-weight: 400;\">Captions are loved by many \u2013 not just viewers with disabilities.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, accessibility gives viewers flexibility. Captions and transcripts are helpful when sound isn\u2019t available or if there\u2019s no access to the use of headphones. Viewers can still understand the critical auditory information no matter if they\u2019re in a noisy or quiet environment. With audio description, on the other hand, it\u2019s helpful when you can\u2019t focus your full attention on the screen. Viewers could be occupied with another visual task, while still understanding the important visual information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.3playmedia.com\/2019\/05\/08\/benefits-of-a11y-to-viewers\/\"><span style=\"font-weight: 400;\">benefits of accessible online video<\/span><\/a><span style=\"font-weight: 400;\"> are endless!\u00a0<\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/go.3playmedia.com\/wp-10tips\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-20026\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30.jpg\" alt=\"Video Accessibility Checklist: How to Make Online Videos Accessible\" width=\"595\" height=\"311\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30.jpg 1200w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-300x157.jpg 300w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-600x314.jpg 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-768x402.jpg 768w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-585x306.jpg 585w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-888x465.jpg 888w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-287x150.jpg 287w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-143x75.jpg 143w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/Blog-Conversion-CTAs-Jaclyn-30-174x91.jpg 174w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\n                                                \n                                                <hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-bottom:0\"\/>\n                                                \n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-6c28011a wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-right:0;padding-bottom:0;\">\n\t<p style=\"margin-top:0\">Filed under<\/p>\n\t\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"is-style-pills wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/blog\/\" class=\"wp-block-tribe-terms__link t-category\">Blog<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/online-video\/\" class=\"wp-block-tribe-terms__link t-category\">Online Video<\/a><\/li><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.3playmedia.com\/blog\/tag\/strategy\/\" class=\"wp-block-tribe-terms__link t-category\">Strategy<\/a><\/li><\/ul><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-dda23514 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--40);padding-right:0;padding-bottom:var(--wp--preset--spacing--40);\">\n<p style=\"margin-top:0\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\" target=\"_self\">Elisa Lewis<\/a><\/p><p class=\"wp-block-post-author__bio\">Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.<\/p><\/div><\/div><\/div>\n\n\n\n                                                \n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-to-publish-online-video%2F&#038;title=How%20to%20Publish%20Online%20Video\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-to-publish-online-video%2F&#038;text=How%20to%20Publish%20Online%20Video\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-to-publish-online-video%2F&#038;text=How%20to%20Publish%20Online%20Video\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=How%20to%20Publish%20Online%20Video%20&mdash;%20https%3A%2F%2Fwww.3playmedia.com%2Fblog%2Fhow-to-publish-online-video%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n                                                \n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--3\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-6d3fbd8f wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-18423 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person typing on calculator\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-auditing-budgeting-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">A University Guide to Budgeting and Auditing for ADA Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-compliance-budgeting\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: A University Guide to Budgeting and Auditing for ADA Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15026 post type-post status-publish format-standard has-post-thumbnail hentry category-legislation-compliance tag-accessibility-laws tag-ada tag-blog tag-wcag\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"393\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"person at laptop with judge&#039;s gavel\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/11\/ada-video-requirements-hero-e1762464429188-300x197.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Legislation &amp; Compliance<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/ada-video-requirements\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Everything to Know About the Americans with Disabilities Act (ADA) and Video Compliance<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15201 post type-post status-publish format-standard has-post-thumbnail hentry category-dubbing category-subtitling tag-blog tag-video-accessibility\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"couple watching tv\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/10\/subs-v-dubs-hero-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Subtitling<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Subtitling vs. Dubbing: Which is Right for Your Audience?<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/blog\/subtitling-vs-dubbing\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Subtitling vs. Dubbing: Which is Right for Your Audience?<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Online video has completely permeated the online space and continues to be a staple in many people\u2019s digital experience. By 2021, global internet traffic is projected to make up 82% of all consumer internet traffic.\u00a0 Whether it be live or prerecorded, the demand for video doesn\u2019t seem to be going away anytime soon. In fact,&#8230;<\/p>\n","protected":false},"author":19,"featured_media":6242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,16],"tags":[8,17,67],"industry":[],"resource_type":[92],"class_list":["post-15139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessibility","category-video-seo","tag-blog","tag-online-video","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips on How to Publish Online Video | 3Play Media<\/title>\n<meta name=\"description\" content=\"Wondering how to publish online video so that it&#039;s user-friendly and accessible? This post will equip you with best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Publish Online Video\" \/>\n<meta property=\"og:description\" content=\"Wondering how to publish online video so that it&#039;s user-friendly and accessible? This post will equip you with best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T18:02:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T15:58:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elisa Lewis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elisa Lewis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\"},\"author\":{\"name\":\"Elisa Lewis\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/07aac1426e59f43a5aab406ee063ede8\"},\"headline\":\"How to Publish Online Video\",\"datePublished\":\"2020-06-16T18:02:49+00:00\",\"dateModified\":\"2025-08-11T15:58:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\"},\"wordCount\":1764,\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\",\"keywords\":[\"Blog\",\"Online Video\",\"Strategy\"],\"articleSection\":[\"Accessibility\",\"Video SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\",\"name\":\"5 Tips on How to Publish Online Video | 3Play Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.3playmedia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\",\"datePublished\":\"2020-06-16T18:02:49+00:00\",\"dateModified\":\"2025-08-11T15:58:07+00:00\",\"description\":\"Wondering how to publish online video so that it's user-friendly and accessible? This post will equip you with best practices.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage\",\"url\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg\",\"width\":1600,\"height\":594},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.3playmedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Publish Online Video\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.3playmedia.com\/#website\",\"url\":\"https:\/\/www.3playmedia.com\/\",\"name\":\"3Play Media\",\"description\":\"Take Your Video Content Global\",\"publisher\":{\"@id\":\"https:\/\/www.3playmedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.3playmedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.3playmedia.com\/#organization\",\"name\":\"3Play Media\",\"url\":\"https:\/\/www.3playmedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp\",\"contentUrl\":\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp\",\"width\":300,\"height\":300,\"caption\":\"3Play Media\"},\"image\":{\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/3PlayMedia\/\",\"https:\/\/x.com\/3playmedia\",\"https:\/\/www.linkedin.com\/company\/3play-media\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/07aac1426e59f43a5aab406ee063ede8\",\"name\":\"Elisa Lewis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.3playmedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&d=mm&r=g\",\"caption\":\"Elisa Lewis\"},\"description\":\"Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.\",\"url\":\"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Tips on How to Publish Online Video | 3Play Media","description":"Wondering how to publish online video so that it's user-friendly and accessible? This post will equip you with best practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/","og_locale":"en_US","og_type":"article","og_title":"How to Publish Online Video","og_description":"Wondering how to publish online video so that it's user-friendly and accessible? This post will equip you with best practices.","og_url":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/","og_site_name":"3Play Media","article_publisher":"https:\/\/www.facebook.com\/3PlayMedia\/","article_published_time":"2020-06-16T18:02:49+00:00","article_modified_time":"2025-08-11T15:58:07+00:00","og_image":[{"width":1600,"height":594,"url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg","type":"image\/jpeg"}],"author":"Elisa Lewis","twitter_card":"summary_large_image","twitter_creator":"@3playmedia","twitter_site":"@3playmedia","twitter_misc":{"Written by":"Elisa Lewis","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#article","isPartOf":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/"},"author":{"name":"Elisa Lewis","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/07aac1426e59f43a5aab406ee063ede8"},"headline":"How to Publish Online Video","datePublished":"2020-06-16T18:02:49+00:00","dateModified":"2025-08-11T15:58:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/"},"wordCount":1764,"publisher":{"@id":"https:\/\/www.3playmedia.com\/#organization"},"image":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg","keywords":["Blog","Online Video","Strategy"],"articleSection":["Accessibility","Video SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/","url":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/","name":"5 Tips on How to Publish Online Video | 3Play Media","isPartOf":{"@id":"https:\/\/www.3playmedia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage"},"image":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg","datePublished":"2020-06-16T18:02:49+00:00","dateModified":"2025-08-11T15:58:07+00:00","description":"Wondering how to publish online video so that it's user-friendly and accessible? This post will equip you with best practices.","breadcrumb":{"@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#primaryimage","url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg","contentUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/.\/header-publish-online-video-scaled-1.jpg","width":1600,"height":594},{"@type":"BreadcrumbList","@id":"https:\/\/www.3playmedia.com\/blog\/how-to-publish-online-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.3playmedia.com\/"},{"@type":"ListItem","position":2,"name":"How to Publish Online Video"}]},{"@type":"WebSite","@id":"https:\/\/www.3playmedia.com\/#website","url":"https:\/\/www.3playmedia.com\/","name":"3Play Media","description":"Take Your Video Content Global","publisher":{"@id":"https:\/\/www.3playmedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.3playmedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.3playmedia.com\/#organization","name":"3Play Media","url":"https:\/\/www.3playmedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp","contentUrl":"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/07\/favicon_1x-300x300-1.webp","width":300,"height":300,"caption":"3Play Media"},"image":{"@id":"https:\/\/www.3playmedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/3PlayMedia\/","https:\/\/x.com\/3playmedia","https:\/\/www.linkedin.com\/company\/3play-media"]},{"@type":"Person","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/07aac1426e59f43a5aab406ee063ede8","name":"Elisa Lewis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.3playmedia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1439da97da9b43d5b48d58116be8bcd72d59d6b10e43e00298f39ab94f88eb5f?s=96&d=mm&r=g","caption":"Elisa Lewis"},"description":"Elisa Lewis is a Senior Marketing Manager at 3Play Media, where she leads content and brand strategy. She is passionate about accessibility, storytelling, and building connections through communication.","url":"https:\/\/www.3playmedia.com\/blog\/author\/elisa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts\/15139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/comments?post=15139"}],"version-history":[{"count":0,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/posts\/15139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/media\/6242"}],"wp:attachment":[{"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/media?parent=15139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/categories?post=15139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/tags?post=15139"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/industry?post=15139"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.3playmedia.com\/wp-json\/wp\/v2\/resource_type?post=15139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}