{"id":13575,"date":"2024-03-05T11:34:35","date_gmt":"2024-03-05T16:34:35","guid":{"rendered":"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/"},"modified":"2025-08-13T14:35:14","modified_gmt":"2025-08-13T14:35:14","slug":"wbnr-03-28-2024-selling-accessibility","status":"publish","type":"events","link":"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/","title":{"rendered":"Selling Accessibility"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-dark alignfull p-post-header has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained has-background is-style-dark--1\" style=\"padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);background-image:url(&#039;\/wp-content\/themes\/core\/assets\/media\/backgrounds\/hero-wave-events.svg&#039;);background-position:50% 50%;background-size:cover;\">\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-buttons aligngrid is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-ghost is-style-reversed is-style-ghost--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.3playmedia.com\/resource-library\/\">resource library<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:0\"\/>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\"><div style=\"padding-bottom:0;padding-top:0;\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Accessibility<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;\" class=\"alignwide is-style-card is-style-card--3 wp-block-post-title has-70-font-size\">Selling Accessibility<\/h1>\n\n\n<p>This event occurred on March 28th, 2024 \u2022 Virtual \u2022 Free<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group aligngrid is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-large is-style-large--4\">Watch the recording:<\/h2>\n\n\n\t<div class=\"wp-block-p3-transcript-embed\">\n\t\t<div\n\t\t\tclass=\"p3sdk-container\"\n\t\t\tplayer_id=\"wistia\"\n\t\t\tplayer_type=\"wistia\"\n\t\t\tdata-video-id=\"paqf9tfqk1\"\n\t\t\tdata-project-id=\"10231\"\n\t\t\tdata-file-id=\"11879684\"\n\t\t>\n\t\t\t<div class=\"p3__video\">\n\t\t\t\t<div id=\"wistia\" class=\"wistia_embed wistia_async_paqf9tfqk1\"style=\"height:298px; width:530px;\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"p3sdk-interactive-transcript\" light_scroll=\"true\" file_id=\"11879684\" project_id=\"10231\">\n\t\t\t\t<input\n\t\t\t\t\ttype=\"search\"\n\t\t\t\t\taria-label=\"Search transcript\"\n\t\t\t\t\tclass=\"p3sdk-interactive-transcript-searchbox\"\n\t\t\t\t\tplaceholder=\"Search Transcript ...\"\n\t\t\t\t\/>\n\n\t\t\t\t<div class=\"p3sdk-interactive-transcript-progressbar\" search_result_marker=\"*\">\n\t\t\t\t\t<div class=\"p3sdk-interactive-transcript-progress\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"p3__content-wrapper\">\n\t\t\t\t\t<div class=\"p3sdk-interactive-transcript-content\">\n\t\t\t\t\t\t<p>Loading transcript &#8230;<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"p3sdk-buttons\">\n\n\t\t\t\t\t<button\n\t\t\t\t\t\tclass=\"p3sdk-interactive-transcript-download p3sdk-button\"\n\t\t\t\t\t\ttitle=\"Download PDF\"\n\t\t\t\t\t\tdownload_format=\"pdf\">\n\t\t\t\t\t\tDownload PDF\t\t\t\t\t<\/button>\n\n\t\t\t\t\t<button\n\t\t\t\t\t\tclass=\"p3sdk-interactive-transcript-full p3sdk-button is-style-outlined\"\n\t\t\t\t\t\ttitle=\"Read in full\">\n\t\t\t\t\t\tRead in full\t\t\t\t\t<\/button>\n\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-medium is-style-medium--5\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--50)\">Session Information<\/h2>\n\n\n<p>Struggling to convince people at your company that accessibility is important? Looking to construct an effective business case for accessibility? During this talk, Karl Groves will provide a comprehensive overview of how to Sell Accessibility.<\/p>\n<p><a href=\"https:\/\/files.speakerdeck.com\/presentations\/a4437cc153e348ae9144089e9d0f886f\/Selling_Accessibility_Slides.pdf\">Download the slide deck<\/a><\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--40)\"\/>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p style=\"margin-bottom:0\">Share this page<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fe217b39 wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-95ca00fe wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #767676; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-neutral-90-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.3playmedia.com%2Fevents%2Fwbnr-03-28-2024-selling-accessibility%2F&#038;title=Selling%20Accessibility\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #767676; 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margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/10\/guide-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable guide\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/10\/guide-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2017\/10\/guide-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">ADA Title II Compliance Checklist<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/ada-title-ii-checklist\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: ADA Title II Compliance Checklist<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-15934 resources type-resources status-publish has-post-thumbnail hentry category-accessibility\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable whitepaper\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">Event Planning Workbook<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/wp-event-workbook\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: Event Planning Workbook<\/span><\/a><\/article>\n\n<\/li><li class=\"wp-block-post post-16045 resources type-resources status-publish has-post-thumbnail hentry category-legislation-compliance\">\n\n<article class=\"wp-block-group p-card-post l-clearfix is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--40);padding-left:0\"><figure style=\"aspect-ratio:16\/9;width:100%; margin-bottom:0;\" class=\"p-card-post__image wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"downloadable whitepaper\" style=\"width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail.png 600w, https:\/\/www.3playmedia.com\/wp-content\/uploads\/2025\/08\/wp-thumbnail-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\"><div style=\"margin-bottom:var(--wp--preset--spacing--10);\" class=\"is-style-category wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Whitepaper<\/span><\/li><\/ul><\/div>\n\n<p style=\"margin-top:0;margin-bottom:0;\" class=\"p-card-post__link wp-block-post-title\">European Accessibility Act (EAA) Checklist<\/p><\/div>\n\n\n<a class=\"p-card-post__link a-link-cover wp-block-read-more\" href=\"https:\/\/www.3playmedia.com\/resources\/eaa-checklist\/\" target=\"_self\">Read more<span class=\"screen-reader-text\">: European Accessibility Act (EAA) Checklist<\/span><\/a><\/article>\n\n<\/li><\/ul><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This event occurred on March 28th, 2024 \u2022 Virtual \u2022 Free Watch the recording: Session Information Struggling to convince people at your company that accessibility is important? Looking to construct an effective business case for accessibility? During this talk, Karl Groves will provide a comprehensive overview of how to Sell Accessibility. Download the slide deck&#8230;<\/p>\n","protected":false},"author":63,"featured_media":16662,"template":"","categories":[11],"tags":[105,109,116],"industry":[],"resource_type":[99],"class_list":["post-13575","events","type-events","status-publish","has-post-thumbnail","hentry","category-accessibility","tag-accessibility","tag-disability-inclusion","tag-enterprise-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling Accessibility - 3Play Media<\/title>\n<meta name=\"description\" content=\"Learn how to build a strong business case for accessibility and gain tips on persuading others of its importance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling Accessibility\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a strong business case for accessibility and gain tips on persuading others of its importance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/\" \/>\n<meta property=\"og:site_name\" content=\"3Play Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3PlayMedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T14:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.3playmedia.com\/wp-content\/uploads\/2023\/12\/webinar-thumbnail-off-white.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@3playmedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/\",\"url\":\"https:\/\/www.3playmedia.com\/events\/wbnr-03-28-2024-selling-accessibility\/\",\"name\":\"Selling Accessibility - 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