Case Studies

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How University of Florida Mitigated ADA Risk and Saved Thousands with 3Play

About The CUSTOMER

The University of Florida

As a top public research university, the University of Florida (UF) produces millions of minutes of video content across its colleges and departments for both student and public audiences.

Maintaining accessibility and ensuring compliance with federal regulations, like the Americans with Disabilities Act, is paramount to their mission of inclusive education.

“We needed a solution that was not just accurate, but also smart about how it allocated resources. Our primary goal was risk mitigation and compliance, but we couldn’t ignore the sheer scale and cost of the project.”

Brian Smith

IT Manager, UFIT Video & Collaboration Services, UF

The Challenge

Navigating Urgent ADA Compliance and Budgetary Constraints

UF faced an urgent need to align its video assets with upcoming ADA Title II regulation changes, putting the university at significant legal risk if not addressed proactively. With a massive volume of content to caption and pre-existing budget constraints, the team knew a fully human review approach would be too costly and time-consuming, and that relying solely on automatic speech recognition (ASR) wouldn’t work due to its unpredictable accuracy from file to file.

UF needed a partner who could collaborate on a customized, cost-effective strategy to reach a high-quality compliance threshold while staying within budget.

The UF team needed to address three key areas strategically:

• Impending compliance deadline with new ADA Title II regulations
• Budgetary and time constraints
• Need for a strategic partner capable of customizing a solution

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3Play Media’s Solution

The Integrated, AI-Enabled Solution

UF partnered with 3Play Media to build a customized, automated workflow leveraging 3Play’s Predicted Caption Accuracy (PCA) technology, which evaluates ASR output and predicts a caption file’s accuracy before it is published. This approach allowed UF to proactively mitigate ADA Title II compliance risk while maximizing both budget and time resources.

• Collaborative Threshold Setting: UF’s internal team worked with 3Play to set a minimum ASR accuracy threshold that balanced their pre-existing budget constraints with their need for consistent caption quality.
• Automated Upgrade Paths: The system automatically identifies ASR files that fall below UF’s predetermined quality score and routes them for human review, while allowing higher-scoring ASR files to move forward to publishing without incurring the cost of additional human review.
• A True Partnership: Throughout the process, 3Play served as a strategic consultant, helping UF navigate the upcoming ADA requirements, plan ahead for compliance, and implement a solution that was both legally sound and fiscally responsible.

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The Impact

Proven Results: Immediate, Quantifiable Impact and Risk Mitigation

The strategic partnership and implementation of an automated workflow delivered immediate and measurable benefits to UF within the first 50 days. By pairing with 3Play, UF achieved a 30% reduction in files requiring human intervention, leading to an estimated $30,000 in predicted cost savings.

Crucially, the workflow achieved 100% risk mitigation by automatically flagging all high-risk content for essential human review, simultaneously preserving significant staff hours and ensuring rapid Title II compliance across the institution’s vast content library.

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How 3Play Can Help

Ready to mitigate your Title II compliance risk within budget? Ask about our Predicted Captioning Accuracy.

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The post How University of Florida Mitigated ADA Risk and Saved Thousands appeared first on 3Play Media.

Case Studies

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University of Pittsburgh: Live Captioning for Student Success

The University of Pittsburgh’s Disability Resources and Services (DRS) office is committed to ensuring equal access to educational and campus resources for students with disabilities. By providing tailored accommodations and support services, the DRS team fosters academic success and personal growth while promoting inclusivity across the university.

Partnering with 3Play Media has enabled the university to offer reliable, high-quality live captioning, supporting its mission to support all students in their educational journey.

The University of Pittsburgh’s Disability Resources and Services (DRS) office is committed to ensuring equal access to educational and campus resources for students with disabilities. By providing tailored accommodations and support services, the DRS team fosters academic success and personal growth while promoting inclusivity across the university.

Partnering with 3Play Media has enabled the university to offer reliable, high-quality live captioning, supporting its mission to support all students in their educational journey.

“Integrations with platforms like AIM and Panopto have been game-changers for our team’s efficiency and effectiveness in managing live captioning. With AIM, we can streamline scheduling, making it simple to coordinate captioning requests directly with 3Play Media. This saves time and minimizes errors, allowing us to meet student needs reliably.”

Chad Jurica, Ed.D, Disability Specialist

University of Pittsburgh

The Challenge

Making educational content accessible is central to the DRS office’s mission, and live captioning plays a critical role for students who rely on text-based content to engage in lectures and discussions.

However, growing demand for live captioning services presented operational challenges, including delays in processing requests and ensuring timely delivery. Previous vendors did not meet the DRS team’s need for a streamlined solution that could provide efficiency, accuracy, and integration with existing platforms.

The institution sought a reliable vendor with an effective solution that could offer live captioning to improve comprehension, engagement, and participation in both in-person and recorded sessions.

Growing Demand

Rising demand for live captioning prompted the need for a reliable, efficient solution that would handle operational challenges.

Streamlined Workflow with AIM Integration

Integrating 3Play Media’s live captioning with AIM has transformed the workflow and process for University of Pittsburgh DRS. Automated requests and seamless workflows ensure faster, more accurate support, reducing delays and empowering students and staff alike.

Step 1:

Student requests real-time accommodations for their courses in AIM.

Step 2:

In AIM, staff assigns requests to 3Play Media (this is the only thing you need to do!)

Step 3:

3Play Media automatically schedules and staffs requests for the entire semester.

Step 4:

3Play Media sends a static captioning URL to AIM that can be used for the entire course.

The Solution

To meet these challenges, the DRS office implemented 3Play Media’s live captioning solution. The integration with the university’s existing platforms, AIM and Panopto, proved to be a game-changer and allowed for:

• Automated Scheduling: Simplifying captioning requests and scheduling significantly reduced processing and wait times.
• User-Friendly Access: Intuitive workflow and interfaces made it easy for faculty and students to schedule and access captions.
• Improved Reliability: Consistent high-quality captions enhanced engagement and comprehension for live and recorded sessions.

This collaboration streamlined operations while ensuring students had reliable access to accessible learning materials.

Seamless Workflows

3Play’s AIM and Panopto integration streamlined workflows, simplifying scheduling and ensuring reliable, high-quality live captioning.

The Impact

The effective integration of 3Play Media’s live captioning at the University of Pittsburgh led to several significant outcomes:

Conclusion

The successful implementation of 3Play Media’s live captioning solution at the University of Pittsburgh has improved accessibility, sparked broader conversations about inclusivity, and enhanced operational efficiency to better support all students.

By fostering a more inclusive learning environment, the University of Pittsburgh continues to set a standard for accessibility, empowering students and faculty to succeed.

The post University of Pittsburgh: Live Captioning for Student Success appeared first on 3Play Media.

Case Studies

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How Penn’s ISC Centralized Captioning Services

with 3Play Media

The Information Systems and Computing (ISC) department at the University of Pennsylvania is responsible for providing central services that are managed for the university at large.

Recognizing a need for captioning centralization, ISC embarked on a journey to streamline the process across the university’s various schools and centers.

Previously, there was fragmented use of 3Play Media’s services across Penn, leading to inefficiencies within captioning workflows, implementation, and communication. To address this, ISC centralized the 3Play Media service under a single account, which would ultimately improve the overall system and enhance captioning success across the institution.

“Working with 3Play has been transformative for ISC. Their platform has helped us to centralize captioning services for various groups across the university and made it easier to manage captioning projects and support requests seamlessly.”

Eric Snyder

Senior IT Manager

The Challenge

Before centralization, Penn’s schools and centers experienced siloed captioning processes, leading to inconsistent experiences that often caused confusion. Because each of the schools and centers using 3Play operated independently, they felt disconnected from other groups using 3Play and weren’t confident about who to lean on for support within the university system.

At the time, there was no dedicated role within ISC to address these challenges, leaving Penn’s schools and centers without a knowledge base for 3Play’s service and captioning-related workflows.

Utilizing the Panopto Integration

ISC has integrated 3Play Media’s captioning services with Panopto, helping to automate the captioning workflow for schools and centers. This seamless Panopto integration reduces administrative tasks across the board, saving time and ensuring users can access quality captioning through a reliable workflow.

The Solution

Recognizing an opportunity for improvement, ISC leveraged its expertise, particularly with the Panopto service, to integrate 3Play Media captioning across Penn.

They undertook the setup of individual 3Play Media projects for each school and center, managing contact information, purchase orders, and project specifics centrally under one main 3Play account. This approach eliminated the need for individual departments to manage these details, significantly reducing their administrative burden.

ISC provided training and support to ensure smooth transitions and effective use of the 3Play Media service. While the initial setup required time, effort, and collaboration, the system became largely automated once established, with ISC maintaining oversight and addressing new requests as needed.

Implementation Breakdown

Initial Setup

ISC set up a main account with 3Play and identified key stakeholders in each school and center to work with for the initial program setup.

Creating Individual Projects

Each school and center received its project under Penn’s main 3Play account, complete with designated administrators, contact information, budgets, and purchase order information.

Streamlining Processes

With the support of 3Play, ISC ensured that each department with a 3Play project was efficiently onboarded and provided with the necessary tools and training to use 3Play’s platform and services effectively.

The Impact

Centralizing the captioning service under ISC provided notable benefits that resulted in positive feedback from user groups across the university.

Consolidating services under a single account made managing projects and requests more efficient for ISC. Additionally, the new standardized system offered a consistent support point for users that improved captioning workflow implementation and streamlined day-to-day needs.

Overall, the centralization initiative was well-received, with various departments expressing relief and satisfaction with the new system. Users could ‘set it and forget it’ while still having peace of mind that their captioning needs were met.

Building on Success

ISC plans to build on the success of the centralized captioning program by developing comprehensive documentation and resources for users. This will help new users understand and navigate the 3Play Media platform while continuing to improve ISC’s system through ongoing feedback and performance monitoring.

This achievement was driven by a collaborative approach, strong relationships, and clear communication between ISC, 3Play Media, and the university’s schools and centers.

Ultimately, the ISC team’s efforts have not only enhanced captioning efficiency but also fostered a unified, supportive environment across the university.

The post How Penn’s ISC Centralized Captioning Services appeared first on 3Play Media.

Case Studies

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FutureLearn: Transforming Access to Education with Media

FutureLearn is an online education platform whose purpose is to transform access to education. As of 2022, the platform has hosted around 1,600 courses spanning topics such as healthcare, education, environment, and beyond.

Accessibility is instrumental to FutureLearn, and the company utilizes accessible video content to provide its audience with a visually engaging learning experience. As their video accessibility needs evolve, they work with 3Play Media to continually provide accessible media content to a broad community of global learners.

“At FutureLearn, we’re always working hard to meet a high standard of accessibility to ensure that FutureLearn is as open as possible to a wide audience of learners, and 3Play Media is a massive driver in enabling us to do this.”

Jess Leathem

Media Specialist at FutureLearn

Customer Milestone

How FutureLearn Captioned a 1,000-Video Project with 3Play Media

For FutureLearn, prioritizing and budgeting for accessibility is a standard even as video demand scales up.

One of FutureLearn’s production companies needed a reliable way to batch upload an extensive video library for subtitling services. The project included over 2,000 videos (1,000 of which were already subtitled) for a series of licensed video courses – one of the larger video projects on record, according to FutureLearn.

Through 3Play Media, FutureLearn was able to bulk upload 300 videos for transcription for the project. They also utilized 3Play Media services to convert 700 videos from .srt to .vtt file format. The entirety of the project was efficiently and successfully captioned and ready to present to their community of learners.

Why FutureLearn Chooses 3Play Media

FutureLearn describes their experience with 3Play Media in two words: quick and reliable.

3Play Media’s fast turnaround times, like the two-hour turnaround option, help FutureLearn tackle fast-paced projects easily. The user-friendly platform and ordering workflow has solidified customer satisfaction among FutureLearn and their partners. Flexible user management allows FutureLearn to provide its partners with access to 3Play Media’s platform – empowering them to order services and select desired turnaround times according to their budget and schedules.

Whether an in-house project directly from FutureLearn or a project from one of their partners, 3Play Media provides consistent, reliable, and accurate accessibility services.

The post FutureLearn: Transforming Access to Education with Media appeared first on 3Play Media.

Case Studies

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How Ten Percent Happier Used Captioning to Grow Their User Base

How Ten Percent Happier Makes Meditation Accessible with Closed Captions

The Situation

Ten Percent Happier is a mindfulness and meditation company that produces a combination of video and audio courses centered around wellness that users access through the app. The courses include videos with a single person or with guests, followed by a relevant meditation.

The videos are typically short-form and can be educational, instructional, and entertaining. Once a user completes the video-based talk, they follow it up with a meditation which is guided with a simple, straightforward approach.

Before the company started making their content accessible, Ten Percent Happier was looking for an accessibility partner who could help them efficiently caption their video and audio content.

They publish at least one new meditation and two talks per week. On a quarterly basis, they publish a new wellness course or challenge that consists of anywhere between 7-30 videos and accompanying audio-only guided meditations.

As much as the company wanted to find an accessibility solution, they were initially worried about the captioning process. Some concerns were ease of use, workflow, and price.

As a small startup, Ten Percent Happier was resource-limited and only had the capacity to manage so much. Adding a difficult workflow to an already complicated publishing process was a daunting task. However, when the wellness company discovered 3Play Media and our seamless integrations, it made the decision process simple.

The Approach

Most of Ten Percent Happier’s media content lives on its app for people to access through their mobile devices. In order to make their content accessible to more users, in particular the d/Deaf and hard-of-hearing communities, the company had decided early on to invest in captioning. They caption both the videos and guided meditations related to their courses.

When looking for a captioning vendor, Ten Percent Happier needed a solution that seamlessly integrated with their video player, Brightcove. They simply requested captions in the 3Play Account System, chose their turnaround time, and the captions posted back to the content in Brightcove. As soon as the captions were in Brightcove, they would immediately be available to any user watching or listening.

Once the files were submitted, 3Play handled everything in the backend. They never needed to go back to check. They’ve done it enough times now that as soon as they submit a file, they know it’s going to come back accurately, on time, and automatically uploaded to their content.

On top of the integration, they chose 3Play Media as their captioning vendor because we were competitively priced. To Ten Percent Happier, it was a win-win situation to have an intuitive solution that didn’t break the bank.

The Results

As its community grew, Ten Percent Happier started to attract more d/Deaf and hard-of-hearing members who now had a way to consume the content.

With the seamless and intuitive integration with Brightcove, Ten Percent Happier can launch new courses, products, and meditations, and have captioning as an offering for their users.

When Ten Percent Happier found 3Play Media, they discovered how easy the workflow would be. They went from wanting to caption to efficiently captioning their content and making it accessible to all of their users.

Once Ten Percent Happier shared that they’d be captioning all of their content with their community, it was very well-received, especially considering that many members had requested for captions. Ten Percent Happier discovered that it was less of a business or a financial decision and more of an opportunity to give everyone access to valuable content.

Now that Ten Percent Happier has committed to captioning all of their content, they’ve automatically included it into their production costs, making the budgeting process simple.

Since captioning their content, Ten Percent Happier sees about 10,000 meditators per week who enable captions.

Ten Percent Happier + 3Play Media

Ten Percent Happier started out as a book written by co-founder and former news anchor of Good Morning America and Nightline, Dan Harris. During his career, Dan spent a number of years covering the wars in Iraq and Afghanistan. In the book, Harris covered his experiences in the Middle East, his addiction to drugs, and other experiences that lead him to have a panic attack on live national television. 10% Happier, the book, was the story of him peeling back the layers of the onion until Dan eventually, and unexpectedly found his way to mediation. With his co-founders, Ben Rubin and Derek Haswell, Ten Percent Happier, the company was born, bringing the practice of meditation to everyday people in a simple, secular way. Through their media properties and products, Ten Percent Happier aims to help people live happier, more connected, and more resilient lives. With 3Play Media, Ten Percent Happier is able to make this content accessible to a broader audience.

“What I love about 3Play is a combination of three things: the seamless integration makes it so that very little work is required for us to caption, the competitive pricing is a huge bonus for us, and it’s reliable. We haven’t received any negative feedback on 3Play-captioned videos and meditations, which isn’t easy because there are some nuances with the language. That all rolls up to a lot of trust for us to make captions a standard part of what we offer as a product and as a company.”

Derek Haswell

Co-Founder and VP Product

The post How Ten Percent Happier Used Captioning to Grow Their User Base appeared first on 3Play Media.

Case Studies

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Mary Kay: Accessible Videos for an Independent Salesforce

Mary Kay Inc. produces educational, training, motivational, and recognition content for its U.S. independent salesforce. The company believes that captioning in English and Spanish ensures that everyone, regardless of disability or language, has equal access to valuable information that can impact individual success.

“Working with 3Play Media has helped us elevate the independent Salesforce experience. They’ve always been prompt in answering my questions and providing prompt solutions. They make it easier for us to deliver the right experience and service for the independent Salesforce.”

Sherry Roe

Digital Media Coordinator, Mary Kay

The post Mary Kay: Accessible Videos for an Independent Salesforce appeared first on 3Play Media.

Case Studies

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UNC Greensboro: Captions & AD for Online Courses

The Situation

As a public entity that receives federal funding, UNC Greensboro strives to uphold accessibility standards such as WCAG 2.1 and requirements of federal laws, such as the Americans with Disabilities Act (ADA) and the Rehabilitation Act (Sections 508 & 504).

UNC Greensboro recognizes that accessibility is important because it benefits all students. On one hand, captions, transcripts, and audio description allow students who are blind, low vision, deaf, and/or hard-of-hearing to access video content in online courses. On the other hand, people without disabilities benefit from these accessible features, too:

Students can use captions in a noisy or very quiet environment. Students who are learning English may prefer reading the narration rather than listening to the audio. Instructors and staff may find it helpful to pull quotes from transcripts. The use cases are endless.

UNC Greensboro’s Division of Online Learning needed a video accessibility vendor that would provide high-quality services with flexible turnaround times for varying volumes of video content. That’s where 3Play came in.

The Approach

By partnering with 3Play Media, UNC Greensboro’s Division of Online Learning was able to ensure that multiple divisions within the university could conveniently access captioning, transcription, and audio description services for their video content directly through 3Play’s account system.

UNC Greensboro has no shortage of online video to caption and describe, and it requires varying turnaround times for files depending on the course. A single semester-long course at UNC Greensboro can contain upwards of 30 videos, ranging from brief 1-2 minute clips to feature-length films or documentaries. It quickly discovered that 3Play was up for the challenge to meet flexible turnaround requirements:

In the case of DCE200: Dance Appreciation, 3Play provided captioning, transcriptions, and/or audio description for 70 videos within about 2 months. In the case of BIO105: Introduction to Biology, faster turnaround time was required, and 3Play provided captioning, transcriptions, and/or audio description for 22 videos within 2 weeks.

The Results

3Play consistently returns captioning, transcription, and audio description files within the desired turnaround time, which helps ensure video projects are developed and tested before being offered to students.

UNC Greenboro Divison of Online Learning’s partnership with 3Play has allowed UNC Greensboro to fulfill its commitment to support students of all backgrounds and abilities by helping them to learn through multiple modes of media.

When a student with a documented visual impairment enrolled in the BIO105 online course, offering audio description for videos through 3Play meant that this student was able to have the same learning opportunities afforded to other students. 3Play’s rapid turnaround time made it possible for the student to take this online course and learn from the videos instead of having to drop the course. By having these courses’ videos now captioned, transcribed, and audio described, future students with and without documented disabilities will receive a more enriched educational experience.

UNC Greensboro + 3Play Media

As a public entity that receives federal funding, UNC Greensboro strives to uphold accessibility standards and requirements of federal laws. The university also recognizes that accessibility benefits every student and is committed to providing high-quality, accessible learning experiences to students of all backgrounds and abilities.

UNC Greensboro Division of Online Learning works with 3Play Media to make their online courses’ videos accessible with captions, transcripts, and audio description. 3Play is able to provide UNC Greensboro with high-quality services with flexible turnaround times for varying volumes of video content. Captioning, transcription, and audio description files are consistently returned within the desired turnaround time of a few weeks. This helps to ensure projects are developed and tested before being offered to students and allows UNC Greensboro to quickly accommodate students with documented disabilities when they enroll in courses.

3Play is more intuitive. It’s more user-friendly. I can find what I want in one place…The [3Play] plugin is our favorite feature. We like how it supports the interactive transcript and audio descriptions and how we have the control to customize [the interactive transcript] to show what we want it to show.

Leerie Jenkins

University of North Carolina Greensboro

The post UNC Greensboro: Captions & AD for Online Courses appeared first on 3Play Media.

Case Studies

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Yale School of Music: Efficiently Captioning Content Backlogs

The Situation

The Yale School of Music created a catalog of videos for many years showcasing profiles of faculty members and students, behind the scenes clips, promotions for upcoming shows, and more. Video is an integral part of the School of Music. So much so, that it creates the second-most content than any other department on campus. The school wanted to make their digital content accessible to people of all abilities so they looked into implementing captioning. Captioning in-house wasn’t an option for the School of Music because they didn’t have the resources to transcribe, create time-codes, and ensure the captions were accurate. They already spend a lot of time and resources dedicated to their video production since all videos are created in-house.

The Approach

The School of Music needed a reliable captioning vendor that could handle its library of content. Although the university already had an account with 3Play, the School of Music still wanted to do their own research. Their entire video archive was hosted on Vimeo. It was extremely beneficial that 3Play had an integration with Vimeo because it saved hours of work uploading and publishing videos to their website. When the caption file was complete, it simply posted back to Vimeo. They needed a captioning vendor to caption newly-produced video content and older content, so that no matter if the viewer wanted to watch an old or new video, they would have the same viewing experience with captions.

The Results

3Play Media helped the Yale School of Music caption all of its backlog and new video content so that it can be accessible to all viewers. They used the integration with Vimeo to streamline the captioning process. The School of Music even liked the option to download different caption file formats for videos posted on other platforms beside Vimeo. They also upload content to Facebook and YouTube, and 3Play enables them to do so seamlessly. The Yale School of Music has found that captioning their video content has not only helped with audience reach, but it also increased video viewing as well.

Yale School of Music + 3Play Media

The Yale School of Music is a graduate school within Yale University where some of the world’s finest professional musicians learn their craft. YSM is the only school of music in the Ivy League. As one of the world’s top conservatories for classical music, students go there to study with and be mentored by, artists and faculty who are leaders in their field. They produce a large amount of video content and wanted it to be accessible to everyone – not only for legal compliance but for accessibility. The Yale School of Music chose 3Play Media because of its ability to provide high-quality, accurate captions at fast turnarounds.

“3Play Media has been instrumental in helping streamline our workflow. 3Play has allowed us, with very little effort and time, to make all of our video content from the past, present, and future accessible.”

Travis Wurges

Video Producer, Yale School of Music

The post Yale School of Music: Efficiently Captioning Content Backlogs appeared first on 3Play Media.

Case Studies

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How O’Reilly Expanded Their Audience with Captioning

How O’Reilly Implemented Captioning with 3Play Media

O’Reilly is a learning company that publishes books, produces tech conferences, and provides an online learning platform. It helps to connect individuals, teams, and enterprises with the world’s leading experts and content providers. O’Reilly offers videos, live online training courses, interactive tutorials, books, and case studies, and holds conferences throughout the year.

Why 3Play?

“I would describe [3Play Media] as well-integrated, high-quality, and future-proof captioning…it allowed us to scale in a way that provided a high-quality product.”

Dan Fauxsmith

O’Reilly

Scalability Matters

The company chose 3Play Media as a captioning solution because scalability was critical. Both O’Reilly and 3Play worked together to integrate their two systems together and streamlined the captioning process using a custom API workflow.

Why Captioning Matters to O’Reilly

O’Reilly offers two main types of video content: recorded presentations from live events made available on its learning platform and content produced in a studio that offers training on technical topics.

Why? To O’Reilly, creating accessible video content “feels like the right thing to do.” It recognized that closed captioning is important in the publishing sector because it adds value to its content, prepares the company for the ever-evolving legal landscape surrounding digital accessibility, and expands its audiences to include those who rely on captions.

How O’Reilly Worked with 3Play to Implement a Scalable Captioning Solution

O’Reilly wanted to implement a captioning process that was sustainable long-term and was drawn to solutions that (a) integrated well with its system and (b) allowed customizable API workflows.

Because O’Reilly offers technical content and wanted to ensure true video accessibility, it would only be satisfied with high-quality, accurate captions. It looked for a solution that would ensure reliable quality control measures and consistent quality.

After consideration, O’Reilly identified 3Play Media as its vendor of choice. 3Play Media and O’Reilly’s engineering teams then worked together to integrate their systems through custom API to streamline captioning processes. O’Reilly was drawn to 3Play Media’s quality control steps, which ensure high-quality captions and guarantee 99% accuracy for every caption file.

The Path to Providing 100% Accessible and Engaging Content

O’Reilly now provides closed captions and on-page transcripts for all new studio-produced videos, for keynote speeches, and for top-performing talks at live events. In addition, all special requests are prioritized for captioning. The company remains dedicated to its goal, which is to provide captions for 100 percent of its videos. It continues to work towards this goal and has already seen many benefits from captioning its videos.

O’Reilly utilizes video transcripts to enhance SEO to its website, which allows its audience to more easily find content. Its videos now provide a more robust and accessible viewing experience for all viewers that supports viewing flexibility and varying viewing preferences and is more accessible for all audiences.

The post How O’Reilly Expanded Their Audience with Captioning appeared first on 3Play Media.

Case Studies

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BARBRI: Accessible Bar Review with Captions & Audio Description

The Situation

BARBRI is the nation’s #1 bar review prep and is legally required to make their content accessible under the ADA. Before using 3Play Media, BARBRI’s captioning process was very manual and time-consuming. It was taking their team a lot of time to add captions. When the need for audio description came up, they knew they needed a better solution that could accommodate both captioning and description, which led them to 3Play.

The Approach

Getting started with 3Play Media was easy. All of BARBRI’s lectures are loaded into Brightcove, which allowed them to use our integration for a seamless workflow. They were able to start with captioning with the tagging feature. After having a lecture uploaded for captioning, they log into the 3Play account system to add audio description and then upload a WebVTT file into Brightcove.

The Results

BARBRI found 3Play to be the out-of-the-box platform they were looking for to get the job done. Working with 3Play Media to caption and audio describe their videos helps BARBRI make sure all of their online lectures meet ADA compliance. In addition, they are able to offer that little extra assistance with the language barrier to their international students who are taking the course, and provide necessary accommodations to those who will need it on the exam.

BARBRI + 3Play Media

BARBRI has been able to offer accessible online lectures while significantly streamlining their internal workflow for captioning and audio description as well as meeting legal requirements.

“It’s very easy to go in and add captions pretty quickly by tagging. It’s hands-off for us. Once we add that tag, we don’t have to follow up with it to download a file, add it back, do any of the extra steps we were doing before. The integration with Brightcove makes life a lot easier.”

Elizabeth Bland

BARBRI

The post BARBRI: Accessible Bar Review with Captions & Audio Description appeared first on 3Play Media.

Case Studies

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Sephora Captioning and Audio Description Case Study

The Situation

Sephora is a multinational chain of personal care and beauty stores with a prominent online presence that allows them to reach a diverse group of beauty-fanatics. As a way to engage with their customer base, Sephora uses the power of video to help showcase their products. Prior to working with 3Play Media, Sephora didn’t caption or describe the videos on their website. As a way to meet legal requirements under the Americans with Disabilities Act, Sephora needed to prioritize the accessibility of their videos.

The Approach

Sephora sought a simple, reliable, and compliant solution that would allow them to meet all their video accessibility needs. They also sought a vendor that provided both captioning and audio description to help simplify their workflow. In addition, they sought a solution that integrated with their video player Brightcove.

The Results

Sephora began to implement a streamlined workflow to comply with the Americans with Disabilities Act. Through 3Play’s integration with Brightcove, they simply tag 3Play Media on videos that need captioning and description inside of Brightcove. Sephora has also been able to capture a wider audience because of their focus on accessibility and is committed to captioning and describing all the videos on their website.

Sephora + 3Play Media

Sephora has been able to streamline their workflow for captioning and audio description, while meeting legal requirements. They’ve been able to create an inclusive environment inside their online platform and capture an audience that is often missed due to online inaccessibility.

“[3Play Media has] been great. We’ve always had great support. Questions are always answered very quickly. You guys have always been willing to jump in and pitch in to help solve issues.”

Jackie Gagin

Sephora

The post Sephora Captioning and Audio Description Case Study appeared first on 3Play Media.

Case Studies

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CivicPlus: Enhancing Public Accessibility with Live Captions

The Situation

CivicPlus®, an industry leader in local government technology solutions, needed a modern and reliable live captioning solution that its municipal clients could utilize for sharing public meetings and events. The solution also needed to enable local governments to comply with the Americans with Disability Acts (ADA) and Section 508 requirement for video content to offer closed captioning. CivicPlus wanted to partner with 3Play Media to deliver a high quality live captioning experience for its users, while maintaining a seamless workflow that integrated with their preferred video platform: JW Player.

The Approach

CivicPlus used an integrated approach for live captioning through its CP Media product. 3Play Media’s live captioning integration with JW Player allowed CivicPlus to display captions for live meetings directly into the JW Player stream.

The Results

By providing integrated live and on-demand captioning services, CivicPlus was able to provide its clients with a solution to help them meet ADA guidelines, increase viewership, and allow citizens to engage in local events anytime, anywhere, and from any Internet-enabled device. 3Play Media’s live captioning also enabled CivicPlus’s citizen viewers to consume video content at times when audible sound is inconvenient or impossible, extending viewership opportunities.

CivicPlus + 3Play Media

CivicPlus chose 3Play Media as a live captioning vendor because it was critical for it to deliver the highest quality captioning service to its local government clients. Additionally, CivicPlus chose 3Play Media because of the live streaming video platform integration options, as they needed a custom solution for live captioning through JW Player. For local governments considering live captioning, CivicPlus recommends considering the affordability and reliability of 3Play’s live captioning tools; however, the most critical factor is making sure that video content is accessible for citizens of all abilities.

“We are dedicated to providing solutions for local governments to achieve and maintain their ADA compliance. We chose to partner with 3Play Media for live captioning services because we need to deliver the highest quality captions possible, and we found the quality of the 3Play Media solution to be exceptional.”

Jennifer Leibrock

Solution Director, CivicClerk®

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